World Figure Skating
CITIZEN has been continuously supported the international competition of figure skating since 1982, and is the longest running sponsor for the ISU.
For CITIZEN, figure skating represents similar ideals and values in their watchmaking.
BETTER START NOW, Citizen newly created brand statement which summarizes the ethics and discipline behind the brand. No matter who you are and what you do, it is always possible to make something better and that now is the time to start doing it. Consequently it invented, crafted and improved various technologies and products, for example Eco-Drive technology that powers watches using any light source, and Satellite Wave which receives time signals and position data from orbital satellites anywhere in the world. Working to create new technologies or making its current technologies better and more efficient is the driving force behind the brand.
CITIZEN believes that its experience of invention and improvement coupled with discipline makes them the perfect sponsor for the sport of international figure skating which requires the same from its skaters.