The Citizen Group presents its multi-brand strategy again in 2020
Citizen Watch Europe celebrated its 50th anniversary in 2019 and used Inhorgenta as an opportunity to kick off an exciting year and present its multi-brand strategy to German-speaking retailers. In 2020, Citizen Group will once again presents its multi-brand strategy with the brands CITIZEN, BULOVA, Alpina Watches and Frédérique Constant at Inhorgenta Munich.
“The specialist trade is the focus of our commitment”
For this reason, Citizen Group is appearing with four brands and, as in previous years, is therefore presenting concepts that are tailored to the needs of specialist retailers. Inhorgenta offers the perfect place for this. In today’s fast-moving world, it is all the more important to establish direct contact, to discuss the retailer’s wishes personally and to communicate the marketing focus, technologies and new models. In order to strengthen the retail trade, Citizen Marketing is developing campaigns that not only benefit its own brand, but also give retailers the opportunity to participate. Thus, Inhorgenta 2020 will once again give the starting signal for a new year with new advertising campaigns.