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Eco-Drive One embodies our philosophy of “Better Starts Now”—the simple belief that it is always possible to make something better, and that now is the time to start doing it.
The essence of the wristwatch
Throughout our history, we have sought to make watches that people everywhere will relate to and love. Expressing the values of Eco-Drive with maximum simplicity just reflects what CITIZEN has always been about.
In the Eco-Drive One we have created the world’s thinnest light-powered watch. It is everything a watch should be—a beautiful, highly wearable object that keeps running
A thin and elegant watch that feels fantastic on the wrist, Eco-Drive One is a unique timepiece created to mark a major milestone: 40 years of Eco-Drive.
And now for the next challenge…
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We used techniques like getting single components to perform dual functions and rebuilding the rotor and coil from scratch to turn conventional watchmaking on its head and create something revolutionary.
Left normal rotor of a watch compared to the rotor of the Eco-Drive One
The name Eco-Drive One comes from the movement being just 1.00 mm thick. Just one millimetre, it’s still jam-packed with all CITIZEN’s ingenuity and passion. Unconventional materials for thin.
Video about the rotor
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Video zur Spule
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Video zum Akku
The thinner a watch gets, the more beautiful it becomes. The only problem is: Will it be strong enough?
The Eco-Drive One models use new materials that offer both thinness and strength.
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Video about case design
Flaggschiff-Modell (Limited Edition)
Gehäusematerial: Cermet
Lünette Material: Binderless cemented carbide
Flaggschiff-Modell
Gehäusematerial: Edelstahl (Duratect)
Lünette Material: Cermet
Materials Comparison
CITIZEN’s devotion to craftsmanship
85 components are assembled by the hands of CITIZEN master craftsmen to form 1.00mm thick movement, and a ultra-thin and elegant Eco-Drive watch with 2.98mm case is realized by their skilled technique.
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National Geografik – Jap. Video mit engl. Untertitel
