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Learn more about Eco-Drive

New arrivals

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Close-up of a wristwatch on a wrist, with a grey strap and gold details.

Ladies

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Man in brown jacket and black pants, leaning on a stone structure

Men

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Sporty, Elegant styles

SERIES 8

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Video transcription
The video showcases a Citizen Series 8 Automatic watch, highlighting its design and features through various close-up shots and angles, including the watch face, side profile, and internal mechanism, culminating in a final shot of the watch and the Citizen logo.
Citizen Series 8 watch on a metallic background, blue dial
Man wearing a gold watch, close-up shot, luxury timepiece, wrist
Man in shirt and jeans stands against a cloudy sky, looking up.

Inspired by the future

CITIZEN Technologies

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Citizen News

Kachel_Startseite_Automatik

Citizen novelties 2026 – Automatic

A lot of mechanical features for a small price. For over 100 years, CITIZEN's stated mission has been to offer the right watch for every budget and every requirement. From premium models to affordable models for everyone. Read more

Kachel_Startseite_Eco-Drive

Citizen Eco-Drive novelties 2026

For decades, Eco-Drive has been synonymous with light-powered watches at CITIZEN. Thanks to its in-house expertise and production facilities, the Japanese watch brand is now able to install solar cells invisibly... Read more

Three Citizen watches: gold, silver, and a blue-strapped chronograph, all with white faces.

TSUYOSA 37, Mondphase & Citizen L

For over 100 years, CITIZEN has followed one mission: to create watches for every wrist and every need. This season, you can once again expect a wide range of new models – from elegant to functional. Read more

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Man wearing a watch, hand in pocket, black sweater, beige pants, close-up shot

TSUKI-YOMI

A woman's wrist with a red watch. The watch has a red strap and a silver case.

CITIZEN L

Series 8

Series 8

Man wearing a watch, holding equipment, close-up shot, black outfit

PROMASTER

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